Verse x Homefulness

Homefulness is a luxury home organisation company based in London, owned and operated by Caroline Caron Dhaouadi. With bespoke, white glove service, Homefulness transforms clutter into calm and facilitates long-lasting organisational solutions for their clients.

Homefulness’ existing website was an amalgamation of years of self-design and scaling to match their growth. The resulting site felt disjointed and lacked the polish and sophistication of their service. Homefulness was frustrated with their non-squarespace hosting provider, especially when it came to clunky editing and a sub-optimal mobile version of their site.

The biggest mission with the new Homefulness site was to create a product that was polished and professional and to incorporate the existing branding elements in a way that felt much more cohesive. This included existing color palettes, fonts and digital assets. We incorporated custom mega menus and design cohesion across the different services and offerings to make the user experience intuitive and calm.

To continue that cohesion, we re-designed the extensive Homefulness blog and set up email campaigns that utilized branding and color.

We also optimized the whole site for advanced SEO, implementing tags, meta descriptions, alt text, compressed imagery, headlines and keywords throughout the site.